The Men's Block Party is made up of three blockbuster challenges to raise money for men's health and the Movember Foundation.
Event 1 is a 12 hour fitness challenge including a 5km run, a 20km row, 60 minute workouts, 18km Tri bike ride and more.
Event 2 is sitting in 500kg of ice for three minutes.
Event 3 is a men's conference called 'Bro's for Mo's' with three keynote speakers, panel discussions and immersive displays.
A $50 donation gives entry into three events.